Privacy Policy | labchemical.in

1. Introduction
Lab Chemical & Scientific Company ("we", "us", or "our") operates the website labchemical.in and maintains a presence on Meta platforms including Facebook, Instagram, and WhatsApp Business. We are committed to protecting your personal information and being transparent about how we collect and use it.
By visiting our website or interacting with us on any Meta platform, you agree to the practices described in this Privacy Policy.

2. Information we collect
We collect information in the following ways:
• Contact & enquiry forms — name, phone number, email address, and business details when you contact us via our website or Meta pages.
• Meta Lead Ads — if you submit a lead form on our Facebook or Instagram page, we collect name, phone number, and email as provided by you through Meta's platform.
• WhatsApp Business — messages, phone numbers, and conversation content when you contact us on WhatsApp for product enquiries or support.
• Website usage data — IP address, browser type, device, pages visited, and time on site, collected automatically via cookies and analytics tools.
• Meta Pixel data — we may use the Meta Pixel on our website to track visitor actions and improve the relevance of our Facebook/Instagram advertisements.

3. How we use your information Meta required
We use the collected information to:
• Respond to product enquiries and provide quotations for dairy equipment, lab chemicals, and related products.
• Process and fulfil orders and service requests.
• Follow up on leads generated through Facebook/Instagram Lead Ads.
• Send product updates, offers, or newsletters (only with your explicit consent).
• Run targeted advertising campaigns on Meta platforms using Custom Audiences or Lookalike Audiences.
• Improve our website and social media content based on engagement data.
• Comply with applicable Indian laws and regulations.

4. Meta platforms & third-party data sharing Meta required
We operate business accounts on the following Meta platforms:
When you interact with us on these platforms, your data is also subject to Meta's own Privacy Policy, available at facebook.com/privacy/policy. We do not control how Meta processes your data on their platforms.
We may share your data with Meta in the following scenarios:
We do not sell your personal data to any third party. We do not share your data with any entity other than Meta platforms and our internal team handling enquiries.
• Facebook — for business page, ads, and lead generation.
• Instagram — for product promotion and customer engagement.
• WhatsApp Business — for direct customer communication.
• Upload of customer contact lists to create Custom Audiences for ad targeting (data is hashed before upload).
• Transmission of website event data via Meta Pixel for conversion tracking and ad optimisation.

5. Cookies and Meta Pixel Meta required
Our website may use cookies and the Meta Pixel — a piece of code that tracks your interactions with our website and helps us:
You can opt out of Meta's use of your data for ad targeting at any time via facebook.com/ads/preferences. You may also disable cookies in your browser settings at any time.
• Measure the effectiveness of our Facebook and Instagram advertisements.
• Show relevant ads to people who have visited our website (remarketing).
• Build audiences of people similar to our existing customers (Lookalike Audiences).

6. WhatsApp Business communication
When you contact us through WhatsApp Business, your phone number and conversation messages are stored securely and used only to respond to your enquiry. We do not use WhatsApp conversations for advertising purposes without your consent. WhatsApp messages are subject to Meta's WhatsApp Privacy Policy at whatsapp.com/legal/privacy-policy.

7. Data retention
We retain your personal information only as long as necessary to fulfil the purpose for which it was collected, or as required by law. Lead data from Meta is retained for a maximum of 90 days unless a business relationship is established. WhatsApp conversation history is retained for up to 12 months.

8. Data security
We implement reasonable technical and organisational safeguards to protect your personal information. Access to personal data is restricted to authorised personnel only. However, no online data transmission is completely secure, and we cannot guarantee absolute security.

9. Your rights Meta required
You have the right to:
To exercise any of these rights, contact us at the details below and we will respond within 30 days.
• Access the personal data we hold about you.
• Request correction or deletion of your personal data.
• Withdraw consent for marketing communications at any time.
• Opt out of targeted advertising via Meta's Ad Preferences.
• Request that we stop contacting you on WhatsApp or email.

10. Children's privacy
Our products and services are intended for business and professional use. We do not knowingly collect data from individuals under 18 years of age. If you believe we have collected such data inadvertently, please contact us and we will delete it immediately.

11. Changes to this policy
We may update this Privacy Policy periodically. The latest version will always be available at labchemical.in/privacy-policy. Continued use of our website or Meta pages after any update constitutes acceptance of the revised policy.

12. Contact us
For any privacy-related queries, requests, or complaints, please contact us:
Lab Chemical & Scientific Company
NH-9, Laxmi Nagar, Near PNB (Formerly OBC Bank)
Gajraula – 244235, Dist. Amroha, Uttar Pradesh, India
📧 labchemical@yahoo.com
📞 +91 9897053064 | +91 9927858333
We aim to respond to all privacy requests within 30 business days.